"WOMEN'S ULTRA MEGA® BONE DENSITY WITHOUT IRON AND IODINE Clinically studied Multivitamin GNC Women's Ultra Mega® Bone Density is a scientifically designed multiple vitamin and mineral formula that emphasizes key nutrients for bone health. This premium formula boasts similar attributes as traditional Women's Ultra Mega® but is enhanced with 1,000 mg of calcium, 2,000 IU of vitamin D-3 and 40 mg of MBP®, a protein complex derived from milk. MBP ®– A functionally active protein complex isolated and purified from milk protein. Emerging research indicates that MBP® supports the body's natural ability to build and maintain bone mass by supporting the body's bone building cells.* Percent gain in bone density (left calcaneus) over six months. In a double-blind, placebo-controlled study, 33 adult females were supplemented with 40 mg/day MBP® (n = 17) or placebo (n = 16) in a beverage for six months. Bone density was measured at baseline and after six months by Dual Energy X-Ray Absorptiometry (DEXA). The diets of both groups were monitored during this time and found to be no different. Calcium and Magnesium – Important structural components of bone that help maintain healthy bone matrix.* Each daily serving provides 1,000 mg of calcium and 250 mg of magnesium. †Adequate calcium and vitamin D in a healthy diet throughout life may reduce the risk of osteoporosis. Vitamin D-3 – Now includes 2,000 IU of vitamin D-3 which is essential for healthy bones and teeth.* Emerging research suggests that adequate daily vitamin D intake may play a role in supporting breast and colon health.* Lutemax 2020™ - In a randomized, double-blind, placebo-controlled study of 112 healthy volunteers, subjects taking the GNC vitamin and mineral blend in this product for six weeks experienced statistically significant improvements in markers of B vitamin and antioxidant status, as well as improvements in SF-36 Vitality and Mental Health scores compared to those taking a placebo."